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When we talk about “talent,” we’re talking about people. People with families, with friends, with pets and preferred pizza toppings. Since the success of your brand is dependent on the team you build, it’s crucial to focus on attracting and retaining the best people at every point in the talent cycle:
ATTRACT
RETAIN
Recruitment
Create an Employer Brand
Selection
The Enviable Office
Onboarding
Innovative Perks
Development
Invest in Inspiration
Recruitment
Create An Employer Brand
Culture is a top factor in a talent’s choice of employer. During the recruiting process, turn your internal culture outward to create an “employer brand” that makes people think, “I wish I worked there!”
Video can increase website engagement up to 300%. Film short videos of hiring managers describing job openings on your careers page to humanize your brand. An introduction to the office on your “About Us” page can give overview of your culture and team.
Search for talent in-person and online. Face-to-face meetings at recruiting events let you leave a lasting impression using customized gifts, while social media can increase candidate quantity by 43% and quality by 49%.
Mission statements and core values should be a significant part of your outward-facing image. 64% of job seekers say it’s a priority for them to make the world a better place: show them that it’s your priority, too.
Interviews are the top way for 95% of companies to assess culture fit. They’re also the perfect chance for one-on-one conversations about your brand, so introduce your interviewees to your top brand ambassadors.
HOW CAN POPPIN HELP
Notebooks customized with your logo or mission statement make a lasting impression at recruiting events and as interview thank-you gifts.
SELECTION
The Enviable Office
Your office is a prospective employee’s first impression of your brand. Make your workspace a physical embodiment of your brand’s culture with thoughtful design details and a space that allows for work and play.
Colorful
Choose office supplies and furniture in your company color to create a colorful workspace. Reinforce your brand by customizing your desktop accessories with your brand’s logo or message.
Collaborative
Make room for connecting with co-workers, from unassigned “hot desks” to an inviting kitchen. A space your employees enjoy every day lets a prospect imagine herself as part of your amazing team.
HOW POPPIN CAN HELP
The Poppin Furniture Collection is designed with the inspiring office in mind. From bright colors to collaborative lounge spaces, you can brand and beautify your space from wall-to-wall.
Onboarding
Innovate Perks
Perks play a major role in employee happiness. Focus on innovative perks that make your employees feel valued and help them connect with their co-workers: 63% of employees decide within the first month whether they’ll stay at a job long-term.
Employee welcome gifts
Employee welcome gifts
Employee welcome gifts
Employee welcome gifts
Employee welcome gifts
Employee welcome gifts
HOW CAN POPPIN HELP
Notebooks customized with your logo or mission statement make a lasting impression at recruiting events and as interview thank-you gifts.
Development
Invest in Inspiration
Perks play a major role in employee happiness. Focus on innovative perks that make your employees feel valued and help them connect with their co-workers: 63% of employees decide within the first month whether they’ll stay at a job long-term.
Flexibility
A flexible work-life balance is a hallmark of the inspiring workspace. Giving your employees the option to work remotely or take time off for family events shows you trust them and care about their well-being.
Generosity
Invest in up-to-date technology and continuing education: the best tools and the top skills mean the best work for you. Turn your generosity outwards, too: donations and volunteer programs give your team a chance to give back and feel like a part of something bigger.
Happiness
Inspiring offices make room for work and play. Plan company happy hours and sponsored outings, outfit a game room for friendly competition and blowing off steam, and acknowledge their hard work with holiday gifts and internal awards.
HOW POPPIN CAN HELP
The Poppin Furniture Collection is designed with the inspiring office in mind. From bright colors to collaborative lounge spaces, you can brand and beautify your space from wall-to-wall.